The Birth of an Internet Business
Written by Admin65 on May 16th, 2008By ContentMart Editor
The following is a real example of the birth of an internet based business. Anyone trying to make money online is hereby invited to copy this proven cyber-business model. Each step is carefully presented so that anyone can follow this strategy and achieve excellent results.
Summer 1998: A fellow by the name of Harvey Becker sends me an email message looking for some internet marketing assistance. With thousands of self-published manuals sitting at his office, Harvey has been unable to sell a single one. Mr. Becker ships a manual to me and requests my opinion.
After receiving the manual, I’m impressed. The manual teaches people how to buy a diamond. Is it “sellable” online? Absolutely. After all, just about every man in the world will be faced with this daunting task some day. I myself, would have been happy to spend a few dollars for this very manual when I was diamond hunting.
So what’s the problem? Well, Harvey is a diamond expert, not a cybermarketing expert. This explains why he was having zero success.
After a few emails back and forth, I got busy.
First, I went to his website. I had lots of trouble connecting to it. When I finally did get it to load, I saw why he was having problems moving those manuals. To put it gently, his web presence needed work.
Like most small business owners, however, Harvey did not want to commit a large amount of capital until he knew if his business could be profitable online. Based on his existing web presence and limited budget, I made my recommendations…
$I told him to get off his current server where his URL was a mile long www.user/of/someone/elses/domain/. The slow connect time was reason enough to move. Beyond that, you really need your own domain name to make a business fly online. He registered howtobuydiamonds.com - a URL that in itself, tells people about his site.
$Next, I told him that he needed a professional web site that was designed to educate his prospects. If he could share some of his knowledge, folks would surely see how much he knew about the diamond industry and would be happy to part with a few bucks for his manual.
I put him in touch with Lisa Schmeckpeper, a moderator at my CyberMarketing Info Board and a super web designer. <http://www.lrsmarketing.com>
The three of us shared ideas and Harvey contracted Lisa to design a basic, yet professional site. We all agreed that the main focus of the site should be to educate first, and make the actual selling secondary. This is the strategy I’ve been using for years and I know that it works online.
$Lastly, I recommended that Harvey select an “upper echelon” host for his new site. Although this was one area where he could have saved a few bucks, Harvey read my hosting report and decided to steer clear of the budget hosts. Instead, he decided that a speedy server and 24hr. “live human” assistance was the way to go. (Real people actually waiting to help you can be a life- saver, especially when you’re a newbie. You can only get this level of assistance from a few hosts.)
Fall 1998: I bowed out and left the next part to his designer. Lisa’s been at this a while and knows how to design an effective site without the likes of me hanging over her shoulder.
It was a wise move. A few months later Lisa informed me that the site.
Source: contentmart.com
Tags: Birth of an Internet, earn money online, internet market, make money, making money, market, money, network market, online business, profit
